Looking for helpful feedback from two seasoned business consultants about a company’s most critical resources? Join Eric Sarver, Esq., employment law and business law attorney, and his guests, Michael Gansl and Matt Plociak, founders of Voice of Reason Consulting as we discuss strategies for increasing sales, maintaining cash flow, and smooth interactions among the people of your business.
0:40 – 15:47 – Eric introduces his guest, Michal Gansl and Matt Plociak the founders of Voice of Reason Consulting. Michael is a founder of NETLAN and has been the leadership of five startups. Matt is an entrepreneur and author with 30 years of experience, started seven companies and is cofounder of NETLAN. He also has expertise in sales, operating and financial management. The two host a podcast called Mind Your Own Business with Mike and Matt on Apple Podcast. These men worked together at NETLAN for 15 years but maintained a strong friendship outside of work. Their journey towards the founding of Voice of Reason began when Matt called for Mike’s assistance in consulting a client. They realized that it would be best if they did this together, after all they ran a company together for 15 years. They are currently assisting business owners through this pandemic. Michael describes some of the challenges that he has seen businesses face in the beginning of the pandemic and how they were able to overcome it. People working in sales had to adjust to doing sales on Zoom and working in isolation, which demanded new skills.
18:44 – 30:06 – Mike and Matt share how they would help companies that are having trouble closing sales during Covid. One of the things that they focus on is bringing marketing in the picture, it is important to differentiate between a marketing qualified lead or a sales qualified lead. Once they figure this out the business can begin targeting their audience appropriately. They also encourage management to have consistent training for the team so that the salesmen have the skills to identify a prospect and close a deal. Before the break, Matt lists the things that he believes an owner needs to know on a daily basis about their cash flow: How much cash is in the bank, how much they will collect this week, what their accounts in the foreseeable future will look like, and what this week’s closing sales will look like. Those four things are critical for understanding what your cash flow looks like on a regular basis.
32:52 – 44:09 – Eric presents them with a hypothetical about a company that took a hit in 2020, received a PPP Loan but they still don’t have the means to pay their bills. Matt walks through how he would put together a weekly cash flow worksheet that will allow him to manage and document their expenses, calculate sales, and then calculate a bank balance. Depending on incoming sales/revenue, with the help of this worksheet a business may be able to manage their expenses and even time things so that they do not have to worry about a negative balance. The numbers should dictate the strategy.
46:25 – 56:57 – Matt and Mike use a strategy that they call SWOT; strengths, weaknesses, opportunities, and threats. With this method, first they meet with the leadership team and define what strengths and weaknesses are endemic to the company. They will then look at how much they receive in revenue and how much they invest in marketing. They will take copious notes discussing their findings before putting together an action plan and tailor it to the business owners goals. You can seek their services on voiceofreasonconsulting.com. They can also be found on LinkedIn. Mind Your Business with Mike and Matt can be heard on Apple Podcast and Youtube.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.