With the pandemic’s virtual new world, having a professional modern website and digital marketing has never been more crucial. Tune in when my guest, Maxie Groebner, co-founder and Marketing Director of Studio 6 Agency, discusses the latest changes for business owners in terms of website presence, along with strategies for improving SEO.
About Maxie Groebner:
0:30 – 13:25 – Eric introduces his guest, Maxie Groebner, Co-Founder of Studio 6 Agency. They assist businesses in cultivating a strong digital presence and improving SEO in the age of COVID. Once the shutdown began, depending on the industry, businesses were rushing to make the switch to online. Through her company Studio 6 Agency, Maxie helped venues and restaurants create a unique online presence and even new services. Some of the tips for digital marketing that Maxie gave her clients she had recommended long before and many were rushing to implement her suggestions last year. Eric points out that the silver lining to this is that the pandemic has forced business owners to do the things that they had been meaning to do the whole time.
16:22 – 29:18 – Remote is a challenge for many people and continues to be a challenge. Even something simple like a client meeting is drastically different. In order to stand out to potential clients, Maxie has begun presenting video components so that clients can better visualize ideas. Maxie discusses the importance of a brand having consistency throughout their different accounts and updating their content to maintain visibility.
32:06 – 44:37 – Eric asks Maxie what future trends she believes we’ll see in digital marketing. She believes that e-commerce is more important than ever. People also love to see a person on a website, it makes them feel more connected to the business. She also encourages people to utilize AI software on sites to promote your business by targeting specific audiences. Maxie states that it can surprisingly be a bit more inexpensive than people think.
46:55 – 56:53 – The way Studio 6 Agency differentiates from other agencies is through their research when they take on new clients. With that research they are able to help businesses create personalized content that would work for them. If you would like to receive the services of Studio 6 Agency, visit www.studio6agency.com.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.