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“Employment Law Today” – Weekly Talk Radio Show: Video Marketing During COVID-19 – Staying Top Of Mind For Your Clients

With the COVID-19 Pandemic rolling along, many business owners are struggling with a loss of face time in front of their clients, prospective clients, or customers. How do you stay top of mind and relevant when you cannot have face-to-face networking, in-person meetings, or live workshops in a packed conference room?

If this dilemma sounds familiar, then you will want to hear from our next guest, Vikram Rajan, Co-Founder of Video Socials. Vik and I will discuss how businesses can benefit more than ever using video marketing. Vik will share some of the trends he has noted during the COVID-19 pandemic, as well as explaining some additional benefits that come from creating video content.

About Vikram Rajan:

By Segment

0:40 – 15:37 – Eric introduces the guest of the show Vikram Rajan. Eric then informs listeners about major changes in the world of employment law and what it means for employers and employees. Vikram gives listeners a glimpse into the world of video/digital marketing before the pandemic, breaking it down into two eras before describing the industry as of late.

17:50 – 30:36 – The conversation continues with the growing industry of video marketing and how it has gained a greater foothold in the world of advertisement. They also talk about the advantages of developing video marketing skills and why it’s been able to prove its viability in the industry. Vikram also goes into detail about the beginnings of Video Socials and what their goals were starting the company as well as they’ve been operating during the pandemic.

32:59 – 48:18 – They continue to talk about VideoSocials and why it’s a viable option monetarily. They talk about their target demographics and why they consider themselves a community-focused type of business. The conversation also talks about marketing and networking.

50:38 – 58:09 – Eric steers the conversation towards employment law and asks Vikram about some stories that employees and customers have had over the pandemic and how business is going currently. They close the show by Vikram giving away VideoSocials website and explaining their Q&A system for listeners.

About Employment Law Today

Helping Business With Employment Law Issues.

For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business.  With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again.  On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.

The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.

Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.