How do businesses stay top of mind and relevant during Covid-19, when face-to-face networking, in-person meetings, or live workshops are here, but not as large scale as they once were?
If this dilemma sounds familiar, then you will want to hear from our next guest, Vikram Rajan, Co-Founder of Videosocials.net.
Vik and I will discuss how businesses can benefit more than ever from using video marketing, podcasting, and other means of staying top of mind with clients and customers as we reemerge from the pandemic.
About Vikram Rajan:
0:31 – 16:11 – Eric welcomes his guest, Vikram Rajan, Co-Founder of Videosocials.net and PhoneBlogger.net. Eric gives a detailed overview of Vikram’s professional accomplishments. Vikram gives a history of video marketing pre-COVID. He then talks about the changes that have been made during the pandemic and whether these changes will remain in place as things get back to normal. Vikram talks about the importance of maintaining a consistent video marketing presence in today’s day and age, and how video blogging has become increasingly mainstream.
18:10 – 30:10 – Eric and Vikram continue the discussion on video marketing. Will video marketing continue to be impactful after this coming winter, when things will start to be more normal again? Vikram talks about how much expectations for digital marketing have changed during the last decade. Eric talks about the pivots to video that Facebook and LinkedIn introduced in 2016 and how they have impacted the marketing landscape. Eric and Vikram discuss the importance of having a video library that can be shared beyond just your company’s website.
32:15 – 44:23 – Vikram discusses in detail how his company has handled marketing for its professional services clients over the years, starting with “phone blogging” and evolving into video blogging. Vikram shares the history of his company’s video blogging clubs, and how they have become a valuable resource for their clients.
46:25 – 56:56 – Eric asks Vikram what video and social media trends he sees coming up in the next three years. Vikram shares his thoughts on the Multiverse. He then talks about the ways in which video blogging and video socials will continue to be important over time.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.