Proper public relations – getting reporters to notice you and your business and using promotional means to stay top of mind with clients, customers, and colleagues – is even more crucial during the Covid-19 pandemic.
I am very pleased to have Janet Falk, distinguished P.R. and marketing guru and Founder of Falk Communications & Research, as a guest on my next show on “Employment Law Today” – Tuesday, December 8th, from 5pm to 6pm (EST) on TalkRadio.NYC.
Janet has helped many professionals to navigate the press, attract reporters, and upgrade their marketing and promotion.
1:00 – 15:08 – Eric introduces the guest of the show, Janet Falk. Eric begins the conversation by asking Janet about her origins in marketing and publicity. Janet then details a successful story she’s had helping a client, earning them over eight-hundred phone calls with only three glowing articles. Janet explains how marketing should be seen as an investment and lays out the structure and makeup of a solid elevator pitch.
17:45 – 30:54 – Eric continues the conversation by asking Jane how small businesses should approach attracting media coverage, some of her advice including brand-building, networking, and client communication. Eric then chimes in with how colleagues can assist your business in searching for clients. Jane then denotes how information can be spread from just an email signature. Eric then asks Jane about the most effective tool to reach out to reporters.
33:30 – 46:58 – Jane talks about how the construction of a news story and how a business should consider what aspects of their business they’re advertising and the audience they seek to capitalize on. She also notes to be conscious of what platform you seek to advertise on and to always have a second pair of eyes on your plans. Jane relays her wide-ranging experience to listeners and explains what differs her approach from her peers.
49:23 – 58:08 – Eric asks Jane how reporters are interacting with professionals and business owners in wake of the pandemic. Jane then explains how to get into contact with news reporters, keeping their personal lives in mind. Jane shares her final thoughts along with dropping her contact information to listeners (with a visual on Facebook Live).
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.