With the COVID-19 pandemic’s virtual new world, many of the in-person methods for businesses to advertise, gain exposure, and demonstrate their sophistication are unavailable.
Now more than ever, having a professional online presence – a modern, accessible website, a digital marketing campaign, and advertising strategy – is crucial for your business’ success.
Our guest this week is Dawn Verbrigghe, CEO and Founder of Jottful, which works hand-in-hand with small business owners to build their websites and online presence in a “D-I-T” (Do it Together) fashion.
In addition to discussing websites, Dawn will share her experiences of finding silver linings to Covid-related challenges, and will discuss how Jottful emerged from a precarious pandemic with positive outcomes.
About Dawn Verbrigghe:
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By Segment
5:25 – 18:18 – Eric begins the show introducing his guest, Dawn Verbrigghe. Dawn is the CEO and founder of Jottful. She served as head in marketing software companies. She has taught management courses at University. Dawn is the host of Marketing Made Easy by Jottful Podcast. She is currently writing a book on gaining sales for solopreneurs and small business owners. Eric asks Dawns to share a little more about her background and what prompted her to start her own company, Jottful? Dawn talks about starting out as a graphic designer with a Fine Arts degree. Dawn talks about switching careers to marketing communications. Before the break, Eric and Dawn discussed the benefits of Jottful company and how they can help expand small businesses digitally.
20:32 – 33:08 – Coming back from the break, Eric gives a short recap of the last segment. Eric and Dawn continue the discussion on Dawn’s company. They talk about the unique approach Jottful takes with their clients and their “do it together” motto. Dawn mentions the co-maintenance Jottful shares with their clients. It allows their clients to keep their websites present and active. Before the break, Dawn talked about the effects the pandemic had on her company and how they had to find ways to translate their message virtually. She mentions that using youtube ads and hiring a professional team helped keep their presence alive digitally.
35:49 – 51:30 – After the break, Eric talks about his silver lining. He shares how he considered podcasting or radio but always put it on the back burner. It wasn’t until the pandemic where Eric was forced to learn and embrace his new hobby. Eric and Dawn talk about the detrimental occurrences business owners faced during the pandemic. Dawn shares her personal story of how one of her clients made a side business when their main source of income was failing. She describes their efforts as being an example of creativity, adability, quick moving, and inspiring entrepreneurialism.
53:00 – 59:51 – In the last segment, Eric asks Dawn to give a message of inspiration to small business owners looking to gain sales and have a presence online. Dawn expresses to the audience the likely challenges that they’ll face while searching to get sales momentum. She adds to trust the process and expects to fail at times. She also says to embrace the success and double down on it no matter how big or small.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.