The Covid-19 pandemic has wreaked havoc on many companies’ internal culture and brand. The last year of a virtual (and often-isolated) workforce, coupled with the stress of the illness, have shone a light on the fault-lines between a company’s stated values and mission and the ways in which they treat their employees.
How can you improve your company’s employee engagement?
Join me, Eric Sarver, and my guest, Mark Iorio of BCAT Partners, as we discuss ways to repair and realign your company’s internal messaging, culture, employee engagement, and external brand.
About Mark Iorio:
0:40 – 14:33 – Eric Sarver introduces his guest Mark Iorio of BCAT Partners. They discuss how the pandemic has shown a fault line on the company culture and treatment of its employees. Some of these issues existed before covid but the pandemic has exacerbated them. He was introduced to this line of work twenty years ago when a company asked him about managing their internal brand promise and making sure that the employees were delivering. Mark fell in love with the process because it helped companies and individuals become better and allowed him to apply his sports background to business. Alsini. Mark asks his clients to imagine the organization as if it were a person because he believes that personifying it helps them process the values they are attributing to it. Mark utilizes qualitative and quantitative to process how well and organization is working to reach their ideal.
17:27 – 29:07 -Mark believed that the key to a company’s success is having a common goal that all employees are working to achieve. When you find that common ground, there is a greater level of cooperation, this is the impetus behind a strong culture. He believes that a more harmonious company often follows guidelines. Mark notes that you cannot imitate the culture of another company because the ideal culture for you varies greatly depending on your mission and needs, resulting in a unique culture. He encourages companies to celebrate the unique strengths and talents of employees. It is something that takes a conscious effort to maintain. Some of his clients believed that they have lost their culture due to these new working conditions but the face to face interaction was only a piece of it.
31:54 – 44:08 – Some people mistake perks for culture. These things bring people to the table but not everyone. Some may leave in pursuit of a culture that they fit into. Mark believes that those who may have faced trouble during this pandemic may have had a weak culture to begin with. If you have a north star, you have a way to navigate. Culture is purpose not perks. Without someone to hold the organization accountable, many remain in their comfort zones. BCAT helps companies find their unique qualities so they can get in touch with their brand.
46:24 – 57:12 – Eric asks Mark what concrete changes can be made in order for companies to improve. Mark points to a Q12 study conducted by Gallup that surveys employee engagement. During the pandemic there was a spike up before the engagement dropped below the average. Mark believes that this happened because people expected that leadership would take a role in engaging employees, but they did not. In order to be successful, Mark says that companies need to figure out what they stand for, treat their employees with respect, and involve them in decisions. BCAT has increased employee engagement because they make employees feel cared for. Visit getbcat.com to connect with Mark and discuss your company’s culture.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.