What does successful business development look like in our two-dimensional world of the COVID-19 pandemic? What are strategic ways to stay top of mind with customers, clients, and employees when you are 30 miles away from them?
My guest this week will be Susan Ganz, MBA – Business Strategist and Founder of Ganz Strategic Solutions. Susan and I will discuss the above topic, and will provide business owners with ideas and resources for staying engaged with their customers and clients, while boosting connectivity with their employees — all from behind their Zoom screens, Skype calls, and virtual mediums. Don’t let this pandemic put your biz dev. in a box!
0:33 – 15:46 – Eric introduces the guest of the show Susan Ganz! Eric starts up the conversation discussing business development in the 2-D world of COVID-19 and the challenges facing business owners during the pandemic. Susan then gives out the real meaning of ‘business development’ and talks about her experience pre-COVID helping others develop their business. They touch on the importance of emotional intelligence, working with others through ZOOM and video-calling, and inserting a bit of your personal self into your professional persona.
17:01 – 29:50 – Susan explains why digital interaction is critical for business owners in the era of COVID and why clients and customers need to feel a sense of certainty. Susan then discusses some of the obstacles companies face that prevent successful business development. Susan promotes her business, Ganz Strategic Solutions, and explains how they assist businesses with their development plans.
32:18 – 45:38 – Susan continues to explain how her company helps businesses, giving an example of how she executes her work. She then talks about employer-employee relationships and boosting employee morale, noting the importance of availability, engagement, team-building, and leisure.
47:57 – 58:20 – Susan talks about how she decided she would contribute during the pandemic with her business and discusses how what she has to offer can help businesses thrive during this time. They close the show with Susan giving out her contact information and social media for listeners, along with promoting her weekly show.
About Employment Law Today
Helping Business With Employment Law Issues.
For many business owners, it can be overwhelming to keep up and comply with the federal and state labor and employment laws that govern how they run their business. With the COVID-19 pandemic, there are new laws and regulations regarding hiring, firing, and workplace practices and protocols — all of which can increase business owners’ anxieties about regaining traction or thriving again. On my weekly show, we will be discussing the most common employment law related questions and challenges that business owners have been facing in these uncertain times.
The show will have three main goals: (1) to inform businesses about employment law updates, (2) to inspire businesses by giving them the tools to move forward, and (3) to demonstrate how some business owners have overcome their employment law problems, walked through the challenges imposed by this pandemic, and have taken steps to regain traction during the reopening phases of this pandemic.
Our guests will include professionals who advise businesses from an H.R., legal, and financial perspective, along with thriving business owners who will share their experiences and insights into running a successful company while complying with labor and employment law mandates during COVID-19.